12 Feb 2016

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5 Tips to a Successful Valentine's day Sale

Whoever said love is free, lied to you. Try showing up on the doorstep of your girlfriend on Valentine's day empty-handed, with nothing but love in your heart, you will see all Hell breaking loose. With every February, love being on steroids, money are being spent with the speed of light. Dinners, gifts, romantic getaways and such, for this year people are expected to spend over 18 billion dollars ( £12.4  billion GBP ). And if you are the proud owner of an eCommerce website, there is no time like the present to make a Valentine's Day sale. So in the spirit of the day of Love, ETNHost gives you 5 Tips to a successful Valentine's Day Sale:

1. Make them an offer they couldn't resist

All bets are off during Valentine's Day. If you are a merchant, who is selling things that are standard for this holiday like for example plush bears, flowers, plush pink pillow hearts, even towels with His and Hers written on them, you are in for a treat. The only thing you have to do is devise a marketing strategy for catching the eye of a potential costumer. One of your options is to have discounts, lots and lots of discounts. You can choose to put out items that are limited only for the month of Love. You can create your own bundles of goods and sell them as a set. 

But worry not if you are selling something different from the traditional merchandise for this holiday because many people prefer to run away from the clichéd choice of a gift and buy something a little more practical. The main thing you have to focus on is making the experience as stress-less for the customer as possible.  

2. Promote your website

If you want people to know about all the nice things you are offering on your website, all of the discounts and love-themed goods, then you have to make sure that information about your website can be found everywhere they look. Investing in advertising is never a bad strategy, but you should always assess what can you afford to spend. Some marketing strategies don't require money at all, but some are quite expensive.   

  • Post regularly about your offers on social media. This is a great way for you to reach both regular and new shoppers, and to show them a preview of the merchandise you are offering and then give them a link to your actual site. 
  • You can set up pop-ups and pop-ins in your website. This will undoubtedly catch the attention of the shoppers that are already on your website. One thing that you should be careful about the pop-ups is that a shopper might get annoyed with their number, so you shouldn't put too many of those on the site.
  • E-mails are always a good approach to tell people what you are offering for the holiday. 

3. Mobile-responsive Website

One of the most important tips we can give you is to optimize your website. It is absolutely imperative for you to have a mobile-responsive website, since a large percent of the people, who are shopping online, are purchasing goods from their mobile phones or tablets. So you have to make sure that your site is mobile friendly.

4. Love Theme

Make sure that once people have entered your website they can feel that Love Is In The Air. A couple of hearts here and there should do the trick, but if you feel the need to spread the Love around, no one will judge you for it.

5. Make sure everything works

You must be sure that every link, ever order, every payment will go smoothly, so to avoid complications and headaches on the day you launch your sale, do yourself a favor and make sure that everything works properly. 

6. One last, bonus, tip *

We know that it is hard for merchants to be on top of their websites and to make sure that everything is in order for the perfect Valentine's Day sale. So we would like to remind them, that if they want to see the light of day again, and if they don't want their hearts ripped out of their chest, then they should most definitely remember to give a pink plush pillow heart to their beloved. 

We hope our tips are helpful to you and your website and that you have a successful Valentine's Day sale! The team of ETNHost would like to wish you a Lovely Valentine's Day! Dont' forget to check back our website for the Special Sale we are running for Valentine's Day!

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